Anoto DNA (ADNA) makes it possible to uniquely and unobtrusively code paper and products in a way that can then be easily read using ubiquitous mobile devices. This translates into lots of exciting possibilities for product innovation, marketing insights, and supply-chain control.

Anoto’s proprietary microdot pattern is the key to ADNA. It is mathematically elegant and it delivers the blend of simplicity and performance required for this compelling application. No area of Anoto’s microdot pattern is the same as any other area which makes objects embedded with ADNA unique. Two otherwise identical items can be distinguished from one another on the basis of their ADNA.